No Going Back On N1bn Revenue Target –DESAA

BY ANDREW IKEHI
THE Management of the Delta State Signage and Advertising Agency (DESAA), yesterday said that it was resolute on its N1bn annual revenue target, describing the target as achievable, given the agency’s strategic implementation element.
Speaking in an interview with The Pointer in Asaba, the Managing Director of the Agency, Mr. Kenneth Onyemaka said that the target, which is aimed at shoring up the state’s Internally -Generated Revenue (IGR) index, would not be based solely on collections from signage and outdoor adverts, but on other economic innovations by the agency.
He also noted that the revenue drive would be achieved following the compliance level of individuals in the state, particularly owners of signposts and billboards, just as he stated that the compliance level has so far been impressive.
The DESAA boss, however, warned that the agency will soon commence the prosecution of defaulters, who failed to comply with the demand of payment for their signage and outdoor advertisements, or failure to remove their billboards after the 30 day expiration of the removal notice by the agency.
He said, “If you see a warning sign on either your wall or sign post and you are nonchalant about it, thinking that those who placed the notice won’t come back, whatever happens thereafter, you will blame yourself for it
“We have served the notice and the respondents have 30 days to respond to our demands. After the expiration of the 30-day grace period, we will get court injunction to seal up their business premises. But we do not wish that it should get to that extent.
“So, we are encouraging people to comply because, we are committed to the business of reorganising the advertisement industry in order to ensure that the sector becomes so appealing to the eye.
“The current advertisement scenario in the state is not encouraging and that is why we have to overhaul the entire system. We certainly need to fix it and there is no going back on it,” Onyemaka stated.