DESAA:The Necessity For A Positive New Beginning

SCRIPTS BY MONDAY UWAGWU
DESAA:The Necessity For A Positive New Beginning
IT is not still clear-even in these days of hyperactivity at documentation and officialdom-how the signage and advertising business came to be part of man’s life at both the individual and corporate levels.
This is because, like some other aspects of the evolution of man’s history, there is hardly any infallible and authoritative book on the subject.
However, in spite of the challenge of an authoritative work on the subject of signage and advertisement, it is without an iota of doubt that since their invention, they both have become an integral part of man and his business engagements.
Reason?
Both signage and advertising are an integral part of marketing, which, in itself, is a means of communicating the desirable qualities of a product or service, particularly in relation to others(competitors) to stakeholders, particularly end users.
Though it had been thought useful since its invention/evolution, it goes without doubt that the overall importance of signage/ advertising has assumed greater slant in commerce and industry since the industrial revolution in Europe and its exponential increase in the sheer volume and sophistication of industrial products, as well as their marketing.
In Europe and elsewhere where the import of the industrial revolution had tremendous impact, the competition for their share of the existing and new markets by industrialists meant that the strategy of signage and advertisement had to be deployed to maximal effect.
This was what, in the main, led to the proliferation of sign posts and billboards, many erected indiscriminately and without due process.
Obviously, this was an avoidable challenge, the effect of which, left unattended to, could spin some other clearly challenging circumstances.
Evidently, while this challenge could be described as universal in nature, the vital fact of it is that, given the low level of compliance with due process and the weakness of institutional structures in the developing world, the challenge was going to much more pronounced in the so-called Third World, which quite understandably, stood up to the challenge, only long after the rest of the world did.
Though the realisation took long in taking firm root in the developing world, the imperative for a change to the scenario where signage and advertisement information dot much of the geographic space , in view of their largely environmental impacts, meant that there was not going to be any looking back after putting the hand to the proverbial plough.
Drawing on this-and the equally relevant fact that most of the signage and advertisement bill boards did not follow due process before they were mounted, the administration of Senator (Dr)Ifeanyi Okowa, wasted no time in ensuring that it actively responded to the question.
In this wise, it set up an agency to effectively respond to the issue, especially against the backdrop of the fact of the persisting concerns over the environmental impact of the trend and also the critical question as to whether or not they followed due process with regard to formalities, before they were brought into being. That agency, by the name of Delta State Signage and Advertising Agency (DESAA).